In today’s fast-paced cityscape, the partnership between Dumbo Moving and NYCFC symbolized a shared passion for movement, energy, and community. The campaign captured the essence of New York City: a place where soccer meets the rhythm of daily life, and where Dumbo Moving supports its people by keeping the city on the move. “Move with the city, move with Dumbo” became the heartbeat of the campaign, celebrating the spirit of motion and connection in New York City.
Creating a campaign that captured NYCFC players’ passion while integrating Dumbo Moving’s branding required careful balance. Using cinematic visuals and storytelling, I showcased the shared energy of NYCFC and Dumbo Moving, crafting content that authentically connected with fans and boosted social media engagement.
The campaign delivered engaging content that resonated with fans, strengthened Dumbo Moving’s connection to NYCFC, and boosted brand visibility on social media, showcasing the synergy between movement, passion, and the city.
