Working with Descendant of Thieves was all about capturing their bold, unconventional spirit. Their new store sits on a piece of NYC history—the legendary Ravenite Social Club, once tied to mafia boss John Gotti. While the history adds an intriguing backdrop, the focus was on bringing the brand’s edgy, modern vibe to life. Through visuals that reflect their unique style, we crafted content that stands out and connects with their audience in a way that’s as memorable as the space itself.
