Crosty, a renowned Italian leather shoe brand celebrated for its luxurious craftsmanship and bold designs, brought their urban edge to life with a social media campaign set in the vibrant streets of NYC. Known for being a favorite among stars like Steph Curry, the campaign aimed to showcase the versatility and sophistication of their shoes in a dynamic and stylish way.
The task was to create a visually compelling video that captured the energy of New York City while emphasizing the sleek design and premium quality of Crosty’s leather shoes. The fast-paced city environment presented unique challenges, requiring thoughtful direction to seamlessly integrate the brand’s modern aesthetic with the urban backdrop.
The final clip highlighted the seamless blend of Crosty’s Italian craftsmanship with NYC’s dynamic atmosphere. Used across their social media platforms, the video resonated with their audience, reinforcing the brand’s status as a leader in contemporary fashion and a symbol of confidence and style.
